a16z: In the era of large language models, GEO may replace SEO as the new direction for brand marketing
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a16z: In the era of large language models, GEO may replace SEO as the new direction for brand marketing
Venture capital firm a16z posted on social media stating that in the era of widespread adoption of large language models like ChatGPT, Perplexity, and Claude, generative engine optimization (GEO) is gradually replacing search engine optimization (SEO) as the dominant strategy for brands to enhance visibility. a16z指出，未来品牌成功的关键不在于操纵算法，而在于被人工智能模型引用。获胜的品牌不仅会出现在人工智能的回应中，更将塑造这些回应的内容。
Navigating Web3 tides with focused insightsTechFlow news, May 29 — Venture capital firm a16z posted on a social platform stating that in the era of widespread adoption of large language models such as ChatGPT, Perplexity, and Claude, Generative Engine Optimization (GEO) is gradually replacing Search Engine Optimization (SEO) as the dominant strategy for brands to enhance visibility.
a16z pointed out that the key to future brand success will not lie in manipulating algorithms, but in being cited by AI models. Winning brands won't just appear in AI-generated responses—they will shape the content of those responses.
