TechFlow reports that blockchain data visualization platform Bubblemaps has released an investigation exposing Indian-born developer Sahil Arora for earning approximately $30 million in 2024 by launching celebrity tokens. The report reveals that Arora, currently based in Dubai, issued tokens for several high-profile individuals including Iggy Azalea and Caitlyn Jenner, though the majority of these projects ultimately collapsed to zero value.
The investigation shows Arora has been involved in cryptocurrency since 2017, when he founded Vuzelaa Group in India to install Bitcoin ATMs. Between 2020 and 2023, he launched over a dozen crypto projects such as ZelaaPayAE and ZelaaNFT. Although these tokens eventually failed, Arora still secured substantial profits.
Arora operated through the Pump.fun platform, leveraging his Instagram influence and verification badge to convince celebrities to promote token addresses on Twitter for significant fees. He typically held 25–40% of the token supply and immediately dumped his holdings after the celebrity tweets, using the celebrities' fans as exit liquidity.
Bubblemaps identified over 40 addresses linked to Arora. From early 2024 to date, he has cashed out around $26.4 million, with the highest amount—$6.6 million—occurring in August. Despite causing significant investor losses, Arora's actions reside in a legal gray area, making accountability difficult. Even the participating celebrities have taken no action against him despite bearing partial responsibility.
Bubblemaps stated that the investigation is based on publicly available data and observations, and should be regarded as informational only—not definitive evidence or legal advice.
