TechFlow News, April 18: According to a post by Sarah Wolf herself on X, her nearly five-year tenure at Coinbase is coming to an end. She joined Coinbase in 2023 as its first Builder Marketer and co-founded Base alongside Jesse Pollak, driving its growth into a globally leading blockchain ecosystem with a builder community spanning over 52 countries. During her tenure, she led several landmark initiatives, including Onchain Summer—a collaboration with Adidas and Coca-Cola—integrating USDC payments into Shopify, and launching the builder conference BaseCamp.
Following her departure, Sarah Wolf will join Anthropic as Head of Startup Marketing, focusing on supporting the startup ecosystem built around Claude. She stated that founders and builders currently developing with Claude are welcome to reach out to her.
