
Sun Yuchen: Being on the Forbes English cover is a new beginning; I will continue building the industry for 40 years
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Sun Yuchen: Being on the Forbes English cover is a new beginning; I will continue building the industry for 40 years
"I entered the industry 12 years ago, so I've only been in it for 13 years. If I had three times more time ahead of me, I could push the industry to a new peak."
On March 28 Beijing time, Justin Sun, founder of TRON and global advisor of Huobi HTX, graced the cover of Forbes' English edition. The internationally renowned media outlet dubbed him a "billionaire pioneer in crypto." That evening, Justin Sun appeared on a live broadcast hosted by Huobi HTX titled “Justin Sun on the Cover of Forbes! Another Legendary Chapter in Crypto?” where he shared his thoughts following the Forbes feature. The event was attended by Huobi HTX spokesperson Liu Ye, crypto KOLs Vito, MEJ Mao Maojie, DaDa, LOYAL Lu Yao, PPP, Zhi Le, as well as industry media outlets MetaEra, Jinse Finance, and Mars Finance.

Representing Chinese Identity on the Global Stage Through Crypto
Justin Sun is the first Chinese entrepreneur to appear on the cover of Forbes’ English edition since Jack Ma. He believes this recognition will help the public better understand him and the cryptocurrency industry he represents, shifting perceptions in a positive direction. "This is a great opportunity for the domestic development of our industry," said Justin Sun. "We can prove to the world that the crypto industry can represent Chinese identity and interests internationally."
"This is indeed a milestone, but only the beginning," added Justin Sun. Prior to him, only three figures from the crypto space—CZ, Brian Armstrong, and SBF—had made the Forbes English cover. "It's recognition of our achievements in the industry and boosts brands like Huobi HTX and TRON. In the business world, being acknowledged by Forbes adds professional credibility and trust to our operations."
Forbes Recognition Fuels Huobi HTX’s Global Expansion
The previous three individuals featured on Forbes’ English cover each represented one of the major exchanges: Binance, Coinbase, and FTX. Justin Sun now represents Huobi HTX. "Not long ago, Forbes named Huobi HTX one of the most trusted crypto exchanges globally. Combined with this latest cover feature, it significantly supports our overseas expansion. Since rebranding our international presence to HTX, the brand has become more accessible and understandable to global users. I’m very optimistic about Huobi HTX’s future development," he said.
Recently, Justin Sun has repeatedly praised Huobi HTX on social media, highlighting steady growth in trading volume, strong wealth effects from new assets, and over a billion dollars in net inflows for three consecutive months. "Currently, Huobi HTX ranks around sixth globally in terms of scale. With continued effort, we have a real chance to return to the top three leading exchanges," said Justin Sun.
Building the Industry for Another 40 Years
March 28 also marked the 10th anniversary of Jack Ma’s Hupan University. As an alumnus of Hupan, Justin Sun reflected on Ma’s journey: "The biggest difference is that when Jack Ma appeared on the Forbes cover, Alibaba was already widely known. In contrast, blockchain infrastructure is still in its early days. Out of 7 billion people worldwide, TRON has only reached 300 million users. We’re still very much at the beginning."
For the young and ambitious Justin Sun, the emerging industry fuels even greater aspirations. "I believe I can easily continue working in this field for another 40 years. I hope to make the most of my time ahead to further advance the industry. I entered the space in 2012—just 13 years ago. If I had three times that duration, I could push the industry to an entirely new peak."
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