Fish head facing He Yi, crypto also has Shandong studies.
Author: Curry, TechFlow
There's a custom at Shandong banquet tables: when the fish is served, the fish head must point towards the seat of honor.
Whoever it points to is the main guest, and they must drink first. This isn't written down anywhere, but everyone in Shandong knows it. No one teaches it; you just pick it up.
Recently, someone drew a diagram called "Crypto Shandong Studies." A group of people sit around a table eating fish, with He Yi in the seat of honor, flanked by KOLs, listing teams, and editors.
The caption reads: For Binance listings, the fish head must point towards He Yi.
On January 1st, He Yi posted a New Year's tweet. Riding a white horse by the seaside, the caption had four words:
I'm fucking coming.
A nice New Year's blessing. "Tà mǎ" (trampling horse) and the Year of the Horse, with a bit of playful homophonic wordplay.
Today, Binance Alpha listed a new token called "I'm fucking coming." It was created by the community, with no direct connection to He Yi.
But look at this chain: Sister Yi tweets, the community creates a token, Alpha lists it.
No one needed to give any instructions in between.
Last year, Binance was relentlessly criticized for "girlfriend coins," accused of having shady dealings and favoritism in listings. He Yi responded several times, saying they were reflecting, adjusting, and even created Alpha as a screening pool.
In December last year, she also tweeted saying, don't try to find angles in our official accounts; we won't pay attention to such Memes anymore.
Twenty-eight days later, her New Year's tweet became a new token on Alpha.
What was the problem with girlfriend coins? It was about backdoor deals, connections, and favoritism.
Those require evidence, a chain, a specific "girlfriend."
But "I'm fucking coming" doesn't need any of that.
No backdoors, no connections, no favoritism. Sister Yi posts a picture, and the people below just start moving on their own.
This perhaps touches on the essence of Shandong Studies: You don't need the leader to say anything; you have to figure it out yourself.
Some in the community commented that Alpha is now just a tool for currying favor, existing to make Sister Yi happy.
The phrasing is a bit crude, but it describes a certain atmosphere.
When a platform's direction starts revolving around someone's social media, when "what to list" becomes "guess what she likes," rules become unimportant.
What matters is reading between the lines.
Some put it even more bluntly: If you want to know if an industry has a future, ask one question—in this industry, do people who are good at flattery succeed more easily than those who are good at getting things done?
If the answer is "yes," then that industry is on the decline.
In the crypto world, this trick really works. And the most successful ones, everyone knows who to flatter.
The core resources in the AI circle are technology and products; you have to deliver something. Jensen Huang won't allocate GPUs to you just because you call him daddy every day.
The core resources in the crypto circle are listing rights, traffic, and who gets information first. These things aren't in the code; they're in people's hands.
Things in people's hands must be obtained through human means.
The more prevalent Shandong Studies is in a place, the more it relies on connections and information asymmetry, rather than innovation and technology.
He Yi might not even know about this. A small MEME with a market cap of a few million isn't enough to bother the Co-CEO.
But that's precisely the problem.
She doesn't need to know. The fish head will turn by itself.
This is truly much more efficient than girlfriend coins.
Girlfriend coins at least required a "girlfriend." Shandong Studies only needs an atmosphere.
And those who see through this set of rules and implement it thoroughly are, in a sense, also talented.
After all, in this society, people laugh at poverty, not at prostitution.
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