The fish head points towards He Yi, and the crypto world also has its Shandong studies.
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The fish head points towards He Yi, and the crypto world also has its Shandong studies.
I'm here, but I see the crypto market is on the decline.
Dédié à des analyses Web3 approfondiesWritten by: Curry, TechFlow
In Shandong, there's a rule at the dinner table: when the fish is served, the fish head must face the seat of honor.
Whoever it faces is the main guest and must drink first. This isn't written down anywhere, but everyone in Shandong knows it. No one teaches it; you just pick it up.
Recently, someone drew a diagram called "Shandong Studies in Crypto." A group of people sit around a table eating fish, with He Yi in the seat of honor, and KOLs, listing teams, and editors flanking her on both sides.
The caption reads: For Binance listings, the fish head must face He Yi.
On January 1st, He Yi posted a New Year's tweet. Riding a white horse by the seaside, the caption had just four words:
I'm fucking coming.
A nice New Year's blessing. "Fucking" (tà mǎ), the Year of the Horse, with a bit of playful homophonic wordplay.
Today, Binance Alpha listed a new token called "I'm fucking coming." It was created by the community and has no direct connection to He Yi.
But look at this chain: Sister Yi tweets, the community creates a token, Alpha lists it.
No one needs to give any orders in between.
Last year, Binance was relentlessly criticized for "girlfriend coins," accused of shady dealings and favoritism in listings. He Yi responded several times, saying they were reflecting, adjusting, and even created Alpha as a screening pool.
In December last year, she also tweeted saying, don't try to find angles in our official accounts; we won't pay attention to such Memes anymore.
Twenty-eight days later, her New Year's tweet became a new token listed on Alpha.
What was the problem with girlfriend coins? It was about backdoor deals, connections, and favoritism.
Those require evidence, a chain, a specific "girlfriend."
But "I'm fucking coming" doesn't need any of that.
No backdoors, no connections, no favoritism. Sister Yi posts a picture, and the people below just start moving on their own.
This perhaps touches on the essence of Shandong Studies: You don't need the leader to say it; you have to figure it out yourself.
Someone in the community commented that Alpha is now just a tool for currying favor, existing to make Sister Yi happy.
The phrasing is crude, but it describes a certain atmosphere.
When a platform's direction starts revolving around someone's social media, when "what to list" becomes "guess what she likes," rules cease to matter.
What matters is reading between the lines.
Someone put it more bluntly: If you want to know if an industry has a future, ask one question—in this industry, are people who are good at flattery more likely to succeed than those who are good at getting things done?
If the answer is "yes," then that industry is on the decline.
In crypto, this trick really works. And the most successful ones, everyone knows who to flatter.
The core resources in the AI circle are technology and products; you have to deliver. Jensen Huang won't allocate GPUs to you just because you call him daddy every day.
The core resources in the crypto circle are listing power, traffic, and who gets the information first. These things aren't in the code; they're in people's hands.
Things in people's hands must be obtained through human means.
The more prevalent Shandong Studies is in a place, the more it relies on connections and information asymmetry, rather than innovation and technology.
He Yi might not even know about this. A small MEME with a market cap of a few million isn't enough to bother the co-CEO.
But that's precisely the problem.
She doesn't need to know. The fish head will turn by itself.
This is truly much more efficient than girlfriend coins.
Girlfriend coins at least require a girlfriend. Shandong Studies only needs an atmosphere.
And those who see through this set of rules and implement them thoroughly are, in a sense, also talented.
After all, in this society, poverty is laughed at, not prostitution.
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