TechFlow news — Japanese company Loyalty Marketing will collaborate with blockchain service provider PlayThink to launch its loyalty rewards program "Ponta" on Avalanche's Subnet infrastructure by the end of 2023. This subnet aims to provide Web3 services to Loyalty Marketing's 100 million users, including large-scale issuance and distribution of NFTs and other digital collectibles.
In the initial phase, the Ponta subnet will operate as a consortium network, with PlayThink and Loyalty Marketing serving as primary validators. In collaboration with Ava Labs and leveraging its AvaCloud managed blockchain service, they have launched the Subnet—a solution that enables teams to quickly build, deploy, and scale decentralized networks for diverse use cases.
