Meta Tests Human Proxy Calls for Muse, Rolls Back Feature After Privacy Controversy

TechFlow reports that on September 23, Meta tested a human concierge service for its personal AI assistant Muse, with human contractors placing some calls in the background. After sparking employee privacy concerns, the company admitted that failing to properly disclose this was a mistake and temporarily rolled back the feature. Internal testing showed that human-placed calls could increase the success rate to 95% to 98%, outperforming fully AI-driven calls. Muse garnered over 2.5 million downloads within two weeks of its release, while Meta’s stock price climbed more than 20% during the same period.