Meta plans to launch AI agent platform Hatch in the coming weeks.

TechFlow reports, on August 25, citing Jinshi Data, that Meta Platforms plans to launch its consumer-facing OpenClaw AI assistant (codenamed Hatch) as early as within the next few weeks, and intends to release its latest AI model, "Watermelon," in October. This move constitutes a core component of CEO Zuckerberg's strategy to monetize substantial AI investments and diversify revenue streams beyond advertising.

Reportedly, Hatch has been specially trained to access external websites and services including DoorDash, Etsy, Reddit, Yelp, and Outlook. Regarding pricing strategy, Meta had considered implementing a tiered system featuring monthly premium subscriptions, with costs potentially reaching $199.99 to provide higher usage quotas.