Xiaohongshu launches new AI shopping guide feature, directly pushes product cards in Q&A scenarios

TechFlow news, August 12, according to reports from "Dujia", Xiaohongshu is developing a new "AI shopping guide" feature. Relying on a conversational interaction model, it directly pushes product cards and embeds order redirection links in Q&A scenarios. The project is spearheaded by Daoxuan (Pan Boyuan).

In its e-commerce business, Xiaohongshu has already implemented certain AI features. For instance, within store reputation sections, AI-summarized store reputation information is available for consumers to reference.

At the end of April this year, Xiaohongshu issued an internal letter announcing a new round of organizational upgrades. Core changes included the establishment of the AI first-level department Dots and the Enterprise Intelligence Department, increasing investment in AI from both product technology and organizational perspectives.