Google's Monthly Active Users in South Korea Surpass Naver for the First Time, ChatGPT User Base Reaches 2.6 Times That of Daum

TechFlow reports, on August 11, according to Yonhap News Agency, data from the Mobile Index Platform under AI technology company IGA Works shows that in July 2026, Google App Monthly Active Users (MAU) reached 47.02 million, surpassing Naver's 46.85 million for the first time, leading by approximately 178,000 users, marking the first reversal since relevant statistics began in March 2021. Industry analysis suggests that the popularization of Google's AI model Gemini and the enhancement of AI search features are the main drivers behind user growth.

Meanwhile, ChatGPT's monthly active users reached 16.46 million, approximately 2.6 times that of Daum (6.31 million), with the gap continuing to widen—ChatGPT's user count was only 5 million in March last year, still lagging behind Daum, but after surpassing 10 million in April last year, it began to overtake and continue widening the distance.