Live streaming e-commerce platform Whatnot completes $545 million Series G financing, valuation reaches $20 billion

TechFlow news, August 7, according to Fortune, live streaming e-commerce platform Whatnot completed a $545 million Series G financing round, with valuation nearly doubling from $11.5 billion in October 2025 to reach $20 billion. This round was led by ICONIQ, Lightspeed, and Avra, with new investors including Kleiner Perkins and Wellington Management, among others, and existing shareholders such as Andreessen Horowitz, DST Global, and CapitalG continuing to participate. Since its founding in 2019, Whatnot has raised approximately $1.5 billion in total, expanding its business from collectibles to hundreds of categories including designer bags and fresh food, covering multiple national markets, with order volume exceeding 1 billion.