EU to Implement Relevant Provisions of "Artificial Intelligence Act" Starting August 2, Adding New AI Transparency Requirements
TechFlow news, July 31: According to CCTV News, the European Commission announced on July 31 that starting from August 2, the European Commission AI Office will jointly begin enforcing the relevant provisions of the AI Act with the competent authorities of each member state. Meanwhile, new AI transparency requirements will also officially take effect, requiring certain AI systems to clearly inform users that they are interacting with AI, and whether the relevant content is generated or modified by AI.
According to the new regulations, interactive AI systems such as chatbots must clearly indicate their AI identity to users, and not real humans. Deepfake images, videos, and audio content generated or edited using AI must be labeled, and content generated or modified by AI must also include machine-readable markers for identification and tracking.
The European Commission stated that these measures aim to reduce deception and manipulation, help the public make more informed judgments, and provide clearer compliance requirements and implementation paths for enterprises.
