TechFlow News, June 11: Bitget announced the launch of its global football-themed campaign, “Universal Cup,” an interactive mini-game designed to transform sports fans into active participants. Users can select a national team from among 48 participating countries and engage in a penalty-kick challenge integrating cryptocurrency, stock, and CFD elements—competing for a total prize pool of $250,000 USDT. During the event, users’ individual scores contribute to their chosen nation’s ranking, forming a dynamic global leaderboard; even if a user’s selected country is eliminated, they may switch to another country and continue participating. Prizes will be distributed via daily rewards, leaderboard rankings, lucky draws, and championship awards. The campaign concludes on July 19.
Gracy Chen, CEO of Bitget, stated that the Universal Cup merges the global excitement of major sporting events with UEX’s all-in-one exchange ecosystem, enabling users to intuitively grasp multi-asset trading scenarios through engaging, interactive experiences. Bitget has previously signed Lionel Messi as its brand ambassador and serves as an official regional partner of La Liga. This campaign continues Bitget’s long-standing strategic investment in sports marketing, strengthening synergies between sports narratives and multi-asset trading infrastructure.
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