TechFlow News, March 19: According to The Block, Animoca Brands announced its investment in AVAX, the native token of the Avalanche blockchain, and entered into a strategic partnership with Ava Labs, the development team behind Avalanche. The two parties will jointly advance the growth of the Avalanche ecosystem, with an initial focus on the Asia and Middle East markets.
Animoca Brands did not disclose the size or specific terms of this investment. Under the cooperation agreement, the two parties will collaborate across three key areas: capital deployment, product integration, and advisory support—prioritizing tokenization of real-world assets (RWA), entertainment, and digital identity. Animoca Brands stated that it has already established regional infrastructure and institutional relationship networks across Asia and the Middle East, which projects built on Avalanche can leverage for commercial implementation.
