TechFlow news, January 16 — Kaito founder Yu Hu announced on January 16 that the company will gradually discontinue Yaps and its incentive-based leaderboard system, shifting instead to launch a new Kaito Studio. This decision stems from challenges with low-quality content and spam on the platform, as well as a broader shift in the crypto industry from high-frequency global distribution toward more targeted marketing. Kaito Studio will adopt a tiered traditional marketing model, connecting brands with high-quality creators through top-tier analytics tools, spanning multiple platforms including X, YouTube, and TikTok, while expanding beyond cryptocurrency into fields such as finance and AI.
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