TechFlow news, on January 7, according to The Oregonian, Nike quietly sold its digital product subsidiary RTFKT in December. The transaction took effect on December 16, 2025, but specific terms and the buyer have not been disclosed.
Nike acquired RTFKT in 2021 under the leadership of then-CEO John Donahoe. RTFKT previously announced that it would cease its Web3 service operations in January 2025.




